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Publications |
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Fund raising |
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Web content |
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Cultural awareness |
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| Branding Anuvia Prevention & Recovery Center Under its previous name, the Chemical Dependency Center (CDC), this client faced a number of challenges in the marketplace: CDC is also the acronym for the Centers for Disease Control, and the tone of the brand was perceived as harsh. Philatás connected with Addison Whitney, a leading brand identity firm, to create a new name and logo, and then Philatás created and executed a strategy for implementing the new brand. The success of this project comes from creating a completely new perception of recovery. Anuvia is a place where people who are struggling with dependency can find a new way of living. |
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| Advertising Unit Paving, Inc. The preeminent function of a creative agency is writing and designing great ads. From The Wall Street Journal to the Yellow Pages to Web banners, our ads stand out for their concise copy, engaging headlines and clean layouts. Unit Paving is one of the top firms in the Carolinas specializing in hardscapes: driveways, patios, pool decks and walls. It partners with elite home builders, businesses and government agencies to install artful and functional paving solutions that add value to properties. |
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| Magazines and newspapers Writers at Philatás are business minded but are also frequent contributors to magazines and newspapers. Writing articles for the media requires a unique skill set that helps our team members stay fresh, exercise greater creativity and improve their work for corporate clients. We write on a wide range of topics, including business, food, music, art, adventure and diversity. SouthPark Magazine, Realtor Reflections, the Charlotte Business Journal and Pride magazine are just a few media outlets where our writers have been published. |
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| Direct mail Crisis Assistance Ministry’s Non Event Have you ever been to a Non Event, yet you were excited to tell someone about it? Each year, Crisis Assistance Ministry advertises through direct mail an event that never takes place. Donations go directly to serve families in need of emergency financial assistance rather than caterers and hotels. It’s a fun “event” that donors look forward to every year. In 2008, Philatás created the concept and design for this successful direct mail piece. |
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| Sales collateral CCI Conveyor Pulleys Sales collateral comes in all shapes and sizes, but from a content development standpoint, the goal is to include just enough information to facilitate an action, such as calling a rep or placing an order online. Most businesses know their products and services inside and out, but they struggle to communicate features and benefits concisely and effectively. Our team has many years of experience in presenting tangible and intangible products and services, including ones that are highly technical, in a way that impacts clients. |
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| Corporate communications Heineman Medical Research (HMR) This project is an example of our ability to sort through large amounts of complex data and render it as clean, informative and engaging copy. Working with ad agency Lippi Advertising, Philatás wrote all the copy for Heineman Medical Research’s most important communications piece. Included in the copy were scientific details and terms related to cardiovascular research and the treatment of cardiovascular disease. The result was a very readable brochure that was used to gain research grants and raise funds from private donors. |
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| Point of sale Chef Spotlight Foodservice giant Thompson Hospitality works with major corporations, colleges and museums across the country to provide on-site dining services. Chef Spotlight is a live cooking exhibition that creates excitement for the cooking staff as well as customers, and it helps position Thompson Hospitality as a vendor that adds value to an otherwise commodity service. The point-of-sale materials include posters, signs and recipe fliers that customers can take home and try in their own kitchens. |
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| Symposium journals Genworth Financial Large corporations and nonprofits often plan retreats and symposiums that require creative marketing efforts just like their primary products and services. This piece for Genworth Financial went beyond the usual effort to publicize workshops, speakers and venues. A custom layout was created, along with custom logos, advertisements and tag lines, to give this symposium journal the look and feel of a Broadway playbill. |
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| Annual reports Annual reports are mandatory communications pieces that provide management and financial reports to stockholders and/or other critical audiences. Done well, they are useful in sales and marketing, fund raising, public relations and obtaining grants. Philatás has designed and helped shape the content for numerous annual reports. |
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